RC Whitesburg Has a Successful Fundraiser!

The Rotary Club of Whitesburg just completed a summer fundraising—selling RADA cutlery.  We set our sales goal at $1200 (24 members @ $50 per member). We ended up with total sales of $2,850, plus received donations of $100.  Our net profit was $1250. As an incentive to get members to participate in this fundraiser, we gave $50 in free RADA Cutlery to the member who sold the most.  The winner was Treasurer Barbara Ison who sold $560.  The proceeds from this fundraiser will be used to purchase dictionaries for every 3^rd grader in the two school systems in Letcher County in the fall.   The club will distribute 295 dictionaries to students and provide reference books for each 3^rd grade classroom for a cost of $500.  We exceeded our sales goal and will use the additional funds to support another service project planned for the Rotary year.

In addition to promoting the project within the club, we did direct selling from the catalogs, placed public service announcements on both local radio stations, placed an ad in the two local newspapers, and listed it on our new website, (www.clubrunner.ca/whitesburg-ky). We set up an internet account with RADA (an option offered by RADA) — so friends and relatives who lived out of town or out of state could purchase items. We provided instructions in our advertisements and on the website on how to place on-line orders so that our Club would get credit for the sale.  We had orders placed as far away as Kansas. 


As Kalyan Bannerjee says, "we will need to think in new and different ways, explore new ways of seeing.  If we do what we have always done, we will get what we have always gotten—nothing better, nothing more.”  


We tried a new approach for our fundraising and it paid off.  Our RADA on-line account will be active for one year so anyone who would like to support the Club can do so by ordering RADA products any time during the year.